Google Analytics is the most popular online tracking and analysis software used today. At a very basic level, it provides a lot of information about your website visitors and users, so you can monitor, measure, and improve your online presence.
Google Analytics helps you improve your website and revenue by seeing where users are spending most of their time, the most popular areas of your website to exploit, and the drop off in your online funnels and sales processes.
Used correctly, interpreting the data within analytics can save you money by making you realize which marketing channels are working, and which ones need improvement, or can be dropped.
Google Analytics can track all your multi-channel online marketing activities, including some offline. If you understand and take action on the data, this will help make your website more visible and drive more revenue.
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